What are Tampa buyers prioritizing most in today’s market?

If there’s one thing we’ve learned after more than 40 combined years helping buyers navigate Tampa real estate, it’s this: the market may change, but buyer priorities always tell a story. Right now, Tampa buyers are more intentional, more informed, and more strategic than ever—and that’s not a bad thing.

We’re Emeri and Joe Lewkowicz, and we work with buyers, sellers, and investors across Tampa Bay every single day. From South Tampa to Wesley Chapel, Riverview to St. Petersburg, we’re seeing clear trends emerge in what today’s buyers truly care about. Here’s what’s rising to the top.

1. Location Still Reigns—But With a Twist

Location has always mattered, but today’s buyers are looking beyond just a zip code. Commute time, lifestyle convenience, and neighborhood “feel” are driving decisions more than ever.

Many buyers are prioritizing:

1. Proximity to major highways like I-75, I-275, and the Selmon Expressway

2. Walkability to restaurants, coffee shops, and waterfront areas

3. Access to top-rated schools and family-friendly amenities
   
   

We’re seeing buyers choose neighborhoods that fit how they actually live—not just where they think they should live. Tampa’s diverse neighborhoods make this exciting, but it also means guidance matters.

2. Move-In Ready Homes (or Realistic Renovation Potential)

In today’s market, many buyers are less interested in major fixer-uppers unless the price truly reflects the work required. Rising construction and renovation costs have made buyers more cautious.

What they’re prioritizing:

1. Homes that are move-in ready or lightly updated

2. Big-ticket items already handled (roof, HVAC, windows)

3. Kitchens and bathrooms that don’t require immediate overhaul
   
   

That said, savvy buyers and investors are still open to value-add opportunities—but only when the numbers make sense. This is where experience really comes into play, helping buyers spot smart opportunities versus costly mistakes.

3. Price Transparency and Long-Term Value

Buyers today are extremely educated. They’re watching interest rates, tracking price reductions, and comparing properties carefully. Overpriced homes sit. Well-priced homes move.

What buyers are prioritizing now:

1. Fair market value, not inflated pricing

2. Homes that will hold value long-term

3. Neighborhoods with strong appreciation potential
   
   

We spend a lot of time helping buyers understand not just what a home costs today, but what it means for their financial future—especially first-time buyers and investors entering the Tampa market.

4. Insurance, Flood Zones, and Monthly Costs

This is a big one—and it’s very Tampa-specific.

Buyers are paying close attention to:

1. Flood zones and elevation

2. Insurance availability and costs

3. HOA fees and special assessments
   
   

These factors directly affect monthly affordability, and they’re no longer an afterthought. We walk our clients through these details early so there are no surprises later.

5. Flexible Spaces for Modern Living

Post-pandemic priorities have stuck around. Buyers want homes that adapt to their lifestyle.

Popular features include:

1. Home offices or flex rooms

2. Guest suites or in-law potential

3. Outdoor living spaces
   
   

Whether it’s remote work, multigenerational living, or hosting friends, flexibility is key.

6. Trustworthy Guidance Matters More Than Ever

Perhaps the biggest priority we see isn’t about the house at all—it’s about representation.

In a nuanced market like Tampa’s, buyers want:

1. Honest advice, not sales pressure

2. Local expertise down to the neighborhood level

3. Clear communication and strategic negotiation
   
   

That’s where we come in. We don’t believe in one-size-fits-all advice. Every buyer’s goals are different, and our role is to guide, protect, and advocate every step of the way.

Final Thoughts from Emeri & Joe

Tampa remains one of the most exciting real estate markets in Florida—but success today requires clarity, patience, and local insight. Buyers who prioritize smart decisions over emotional ones are the ones winning in this market.

Whether you’re buying your first home, upgrading, or investing, understanding what truly matters right now can make all the difference. And with the right guidance, it doesn’t have to feel overwhelming.

If you’re thinking about making a move in Tampa, we’re always happy to share what we’re seeing on the ground—because real estate isn’t just about homes, it’s about people and long-term goals.